HiClimb Event Branding
Logos and branding for climbing gym events.
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The Honolulu-based climbing gym, HiClimb reached out looking for a logo and branding for their upcoming celebration of Women In Sports Week. The gym would be hosting a week of events promoting female and non-binary climbers and route-setters. We wanted to create a design that was feminine without leaning on any stereotypical female climber imagery, we also wanted the design to be inclusive of females and non-binary identifying climbers. This request brought me to the shaka hand logo which was used in a variety of contexts to help promote the week's events.
Next, the HiClimb team came up with a very fun title for their female bouldering competition: "Send-er-ella: Happily Ever Flashter Competition" and I created a logo featuring a glass climbing shoe to reference the glass slipper of Cinderella with matching branding to the shaka logo
Some examples of how HiClimb used the SENDerella logo in a trophy, competition route labeling, and poster design
Social Media Usage
With the logo designs, I also provided a branding guide so that HiClimb could use cohesive styling in all their promotional materials for the event. The gym did a great job using that branding guide to create their social media posts, here are some examples:
